Website Development
Create a digital presence that works as hard as you do.
Every website begins with research and strategy, then is designed to engage your audience and drive your business goals. From user experience to visual storytelling, every element is created to be purposeful, impactful and aligned with your brand.
Our approach
The nerve centre.
We call websites “the nerve centre” of your marketing activity. This is where your audience discovers you, learns about your business, forms impressions, makes purchases or bookings and interacts with your brand in meaningful ways.
Driven by strategy.
We build sites based on research and strategy, designed to be attractive, easy to navigate and intuitive for the people you want to reach. Every click, scroll and interaction is carefully considered to guide your audience smoothly and keep them engaged.
Customised and purpose-built.
Whether you need a simple brochure site or a sophisticated platform with complex functionality, your website should be purpose-built to achieve your business objectives and support your broader marketing strategy.
Our decision to work with PIER was an easy one. We could see the team’s innovative ideas and strategic thinking was exactly what we needed to turn our website into a digital engine. No request was ever too hard for PIER, who constantly went above and beyond for us – they completely knocked our socks off with the end result. The new website sets us up perfectly to continue transforming and growing our business. A huge, heartfelt thank you, PIER!
What makes a great website?
We follow a carefully considered approach to building custom websites. The result is a site that balances an exceptional user experience with clear support for your business objectives.
User experience (UX)
Design starts with understanding how your audience interacts with your brand online. We map out their wants, needs, and priorities so the site structure, language, design, and functionality guide them naturally from interest to action.
User interface (UI)
UI is about more than aesthetics; it’s about creating a site that feels familiar, natural and intuitive. From colour palettes and imagery to typography, our designs draw users in, keep them engaged and encourage conversions.
Website design
Your website is often the first place people experience your brand. We create unique and stunning designs that reflect your identity, inspire action and ensure your brand stands out in a crowded digital landscape.
Website development
Our developers build fully responsive, custom websites, from simple and informative to complex and interactive, with the functionality and integrations your business needs.
Accessibility
A website should be usable by everyone. We ensure your site is accessible, considering colour contrast, legibility, easy-to-use forms, and easily-digestible copywriting.
Website copywriting
Writing content for websites is an art form. We craft content that reflects your brand voice, communicates clearly and is optimised with research-backed keywords to make sure you’re found online.
Search engine optimisation (SEO)
At launch, we handle essential SEO tasks so your site can be found easily online. This includes tasks like Google My Business setup, sitemap submissions and optimised page meta data including titles, descriptions and URL slugs.
Understanding the data
Every website we build includes connection to Google Analytics, giving you insight into who visits your site, where they come from and what they engage with most.
Website monitoring and maintenance
Websites require care to remain effective. Our ongoing monitoring and maintenance keeps your site updated, secure and performing well, so it continues to deliver a seamless experience for your audience.