Strategic Marketing Experts
Pave a clear path for your marketing success. We’ll analyse your audience, identify opportunities to make the most of and set strategic priorities that guide every campaign and message.
Does this sound familiar?
My marketing needs strategic direction.
You’ve tried marketing activity before or worked with agencies, but without a clear strategy or measurement, it’s hard to know what’s working and what isn’t.
My marketing and sales need aligning.
Your marketing and sales efforts are out of sync, causing inefficiency and missed opportunities. You want to know marketing is generating quality leads that actually drive growth.
I need my marketing taken care of.
You know your marketing needs attention, but you don’t know where to start. Your business has evolved, but your brand and communications haven’t kept pace.
Working with PIER has been a turning point for Dimac. The team’s strategic insight helped us uncover and communicate what makes us different. We now have a clearer, more confident voice in the market and the marketing tools to match. The results speak for themselves.
What’s the solution?
Bring your marketing and sales under one strategic plan, guided by commercial clarity, deep market insight and future-focused thinking, working towards a single business objective.
We’ll identify your target audience, define your brand positioning and prioritise tactics designed to deliver results. We’ll craft campaigns and messaging that resonate with your audience and convert insights into action.
A marketing strategy ensures every effort contributes to growth and strengthens your presence in the market.
What’s involved in a marketing strategy?
Market overview
From the outset, we’ll analyse your market landscape, reviewing existing business information, qualitative research and customer data. We assess key competitors and industry trends to uncover opportunities and gaps, ensuring every decision is informed and positioned to give you an advantage.
Business objective and marketing goals
We’ll work with you to define a single business objective and set SMART (specific, measurable, attainable, realistic, timely) marketing goals. These goals guide every tactic recommended in your marketing strategy, ensuring every action contributes to meaningful results.
Target audience
Identify your ideal customers with detailed buying personas. These profiles reveal who they are, what their days look like, the challenges they face and how they make decisions. Understanding your audience this deeply helps you communicate more effectively and connect with the right people, at the right time, in the right way.
Brand positioning
Articulate the position you hold in your customers’ minds. A clear brand position defines your offering, communicates your value and ensures every marketing and design activity delivers a consistent, compelling message.
Seven Ps of marketing
Consider all elements that shape how your brand is perceived. Product, price, place, promotion (owned, earned, paid), people, process and physical evidence (including your logo and branding) ensure every message in the market is consistent and accurate.
Action plan and next steps
Turn strategy into action with a clear roadmap. We prioritise tactics based on value and impact, making it simple to implement decisions and achieve your objectives efficiently. This plan guides every step, helping you focus on what matters most to grow your business.